Social media is an integral part of marketing your business, so don't underestimate its importance in helping you with growth.
A social media presence is no longer optional for today’s business owners, whether a large corporation or a small store. Not only has social media changed the way we find customers, but it has also created an open-source of direct communication with a huge chunk of your market.
Globally, social media platforms are used by over 3.7 billion people. Why wouldn’t you want to be shouting all the glorious things about your business to them?
Using social media goes beyond a trend. Social media can be used by your business to expand brand awareness, connect with prospective customers, and generate leads.
The fact that 92% of marketers use social media in their marketing is a testament to its importance. Furthermore, 78% of salespeople who use social media outsell their peers who don’t. The benefits of social media go beyond sales.
Social media platforms are becoming increasingly popular. They have become natural venues for people to exchange opinions, ideas, and information. More and more often, people interact with brands via social media channels.
In addition, they can reach a wider audience than any offline channel. Because of this, they are the platform of choice for savvy marketers. Using them is an excellent way to engage stakeholders, increase brand awareness, drive traffic to your website and create buzz about your company.
First, you need to understand why you need to be on social media as a CEO or a small business owner in New Zealand and how it can affect your business.
Before you plan your social media strategy, you must ask yourself several questions:
The impact of social media on your business and its potential as a marketing channel to reach your audience is evident. As a whole, social media benefits businesses in the following areas:
Buyers research products or brands before making a purchase, and your online presence is crucial. They want to see that your company is active on social media platforms and has a website.
Customers value authenticity and trust and being active on social media assures them that your company is legitimate. Keep posting regularly.
Customers use social media profiles to assess a business’s customer service. Viewers of your Facebook or Instagram pages will be more likely to view your business favourably if they see you responding to comments and reviews.
Customers are becoming savvier and more discerning about which businesses they support. They’ll browse your social media and website before making a decision.
You can build your brand’s authority and create a positive first impression through social media by setting up robust profiles and updating them regularly with relevant content. Doing this shows your business is dependable, knowledgeable, and approachable.
Write about your expertise or expand on your company’s mission to demonstrate your expertise as a thought leader in your industry. Your business will gain confidence in potential customers by showing what you offer and value.
Your customers can be observed through social listening. As a result, you can use this information to better align your content and target users than you can with offline communications.
The information that cookies store about an individual’s browsing habits, including which pages have been viewed, can help track online activity and help you keep track of your customers.
Users can be re-served specific products or brand messages when they visit social media sites using this information. You gather valuable information about your current and prospective customers’ habits through your online presence daily.
Additionally, you can use clever tactics to gradually gather primary insight as customers engage with your brand by asking for information at different touchpoints along the conversion journey.
Social media has already proven to be a valuable tool for connecting with potential collaborators and business partners. Aside from that, you can also observe what new things your competition and other businesses are trying to accomplish by following their activities and monitoring them.
Marketing practices, technology, and social media are constantly evolving. It’s essential to know about a sudden change within your industry and understand why it happened. A competitive market requires you to keep up with news that could affect your company.
Social media may bring some traffic to your business website, but more effort is needed to see actual results. Search engine optimisation (SEO) is essential for your business website to rank higher and obtain more traffic.
Most marketers who have been using social media for one year or longer still see an improvement in search engine rankings even though social media doesn’t directly increase search engine rankings. Your business will generate more traffic if you rank in the top positions for your keywords.
You need to create high-quality content that incorporates your targeted keywords to rank higher on social media. You can make your business’s social media profile more interesting and credible by including blogs, infographics, case studies, business information, and employee photos.
You will build a social media community once you begin posting quality content. Followers will “like” and “share” your content. In addition, you’ll have the opportunity to get in front of more industry influencers who will write about your business and provide links back to you, thereby directly increasing search engine rankings.
Businesses and their customers have successfully communicated through social platforms. Nowadays, many people turn to Facebook or Instagram for help or information instead of calling a customer service number.
Offering support through social media will establish your brand as a responsive, caring one:
Social media is an integral part of marketing your business, so don’t underestimate its importance in helping you with growth.
Social media platforms began as ways for people to interact with friends and family. Still, quickly, businesses in New Zealand realised they could use them to interact with potential and current customers.
As a business owner, you can no longer ignore or offer a half attempt at social media. You’ll be missing out on an effective, fast, and inexpensive way to promote your business and generate sales if you aren’t using it.
Learn more about how social media can help your business by booking an in-person or online social media marketing workshop with us.
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