With email marketing having been around for a very long time, you’re probably thinking email is surely out of date! That with new technology continually swooping in, and marketing channels like social media working up a storm, email must be dead. But this couldn’t be further from the truth!
Email marketing is still, without a doubt, one of the BEST WAYS to generate leads, build awareness and create long-lasting relationships with customers.
We’re here to make sure you know why email is still the KING of marketing and share just a few reasons why you need to jump on the email bandwagon right away!
1. There are LOW-COSTS Involved
Compared with most other marketing channels, there are virtually no costs involved in email marketing. Aside from your time or perhaps the cost of outsourcing a copywriter, it costs almost nothing while still producing exceptional results making email arguably the most cost-effective marketing tool in the bag.
2. It can be PERSONALISED
Each email can be personalised to a subscriber. Personalising even just the customer’s name has been shown to result in a higher click rate than those without.
By sending personalised and targeted messages, customers can feel like they’re communicating directly with your brand and will feel more connected and trusting of your brand as a result.
You can also personalise messages for customers at different purchasing stages. For example, the message you send to a first-time buyer can be different from a returning customer’s message.
3. You are in CONTROL
When you post on Social Media, you have to be strategic about when you post to ensure you’ll receive the highest engagement. When it comes to emails, well, everyone checks their emails!
This ensures you get yourself in front of your audience every time you want to. And, unlike posting on social media posts and using ads, when you send an email, you know for sure who your audience is and who will see it, which leads to the next benefit!
4. Email produces MEASURABLE results
When you send out an email, you know exactly who it has been sent to, who has opened it, and which links have been clicked on. This lets you see how your customers are engaging with your brand, what messages are working, and where there’s room for improvement.
Additionally, email marketing provides a platform for you to send out and receive instant feedback and surveys, providing valuable, measurable data to help boost and improve your brand.
5. Increases RETENTION
One of the most incredible things about email marketing is that your audience expects and wants to receive your information. An already engaged audience will allow for a much higher conversion rate. Your customers are likely to return more quickly to repurchase something by keeping your brand top of mind. Your customers want to hear from you.
6. Directly INCREASES SALES
Promoting new products/services or sales and rewards via email make it easy for those returning customers to purchase. Additionally, email prompts can take advantage of impulse buying as a tempting sale item is merely one click away!
Other email prompts such as reminding customers about their abandoned checkout also help increase sales by reminding uncertain customers to complete a purchase.
7. INSTANT promotion
Email marketing allows you to promote new content quickly, bringing people back to your website. Alerting your customers to a sale or special offer before you post it on social media can make them feel special. This instant traffic can boost your search engine ranking and strengthen your site’s SEO, helping you reach new customers.
There you have it.
If you’re not using the KING of digital marketing for your business, you’re missing out!
Need help incorporating email into your digital marketing strategy?
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