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E-commerce involves the use of the Internet, mobile apps, and browsers running on desktop computers to trade. Often synonymously used, the words 'Internet' and 'Web' do indeed mean very different things. The 'Internet' is a giant network of smaller networks, and the 'Web' is one of the Internet's more popular functions, providing access to the world's websites. An app is the term used when we are referring to mobile applications. However, it's sometimes used to refer to PC applications as...

Marketing strategy is the most effective way to set and achieve your business goals quickly, simply, and measurably. The final result of a well-executed strategy is a competitive advantage. Step 1 – Set goals and objectives Use the SMART list to pinpoint your goals and objectives. To steer your business toward achieving the desired outcome you must first have a clear idea in your mind of what exactly that outcome is. Get started. Grab a pen, and paper, and start writing down your business goals...

How can you communicate with your customers from the comfort of your own home? The options are endless … this is your time to shine people! Maintaining relationships with the people who support your business will have a huge payoff when people return to work and are ready to buy from you. As a business owner, this is likely the first time in a while that you have been so rich in time. Use it wisely! Once the green light comes on and...

Have you ever wondered what the difference is between paid and organic Facebook posts and how you should use the two different options? Hopefully, I can help clear up any questions you might have. Organic reach is when a person has an unpaid post display on their feed and paid reach is when a person has a paid post (ad) display on their feed. Organic reach is in decline as more and more content is being created and posted on Facebook. You...