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Marketing strategy is the most effective way to set and achieve your business goals quickly, simply, and measurably. The final result of a well-executed strategy is a competitive advantage. Step 1 – Set goals and objectives Use the SMART list to pinpoint your goals and objectives. To steer your business toward achieving the desired outcome you must first have a clear idea in your mind of what exactly that outcome is. Get started. Grab a pen, and paper, and start writing down your business goals...

How can you communicate with your customers from the comfort of your own home? The options are endless … this is your time to shine people! Maintaining relationships with the people who support your business will have a huge payoff when people return to work and are ready to buy from you. As a business owner, this is likely the first time in a while that you have been so rich in time. Use it wisely! Once the green light comes on and...

Have you ever wondered what the difference is between paid and organic Facebook posts and how you should use the two different options? Hopefully, I can help clear up any questions you might have. Organic reach is when a person has an unpaid post display on their feed and paid reach is when a person has a paid post (ad) display on their feed. Organic reach is in decline as more and more content is being created and posted on Facebook. You...

A CRM (Client Relationship Manager) is a centralized place to store your client data. A highly functional CRM will help to support your business by capturing, storing and tracking your client information. Excellent data management helps you to manage and grow your business based on measurables, rather than guesswork. We have found a FANTASTIC tool which we use ourselves and would love to share with you. This little gem is called HubSpot. The benefits of integrating your CRM with HubSpot First of...