Social

Digital marketing strategy – in 8 simple steps

Marketing strategy is the most effective way to set and achieve your business goals quickly, simply, and measurably. The final result of a well-executed strategy is a competitive advantage. Step 1 – Set goals and objectives Use the SMART list to pinpoint your goals and objectives. To steer your business toward achieving the desired outcome you must first have a clear idea in your mind of what exactly that outcome is. Get started. Grab a pen, and paper, and start writing down your business goals...

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How to post effectively on Facebook during COVID-19. Organic vs Paid reach.

Have you ever wondered what the difference is between paid and organic Facebook posts and how you should use the two different options? Hopefully, I can help clear up any questions you might have. Organic reach is when a person has an unpaid post display on their feed and paid reach is when a person has a paid post (ad) display on their feed. Organic reach is in decline as more and more content is being created and posted on Facebook. You...

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