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Have you got questions about Internet marketing? You’re certainly not alone but you are in the right place. For those who are unfamiliar, attracting leads and generating revenue online can be confusing, and even for those who may have understood it in the past, the constant changes make it a difficult field to keep up with.
What is SEO? + -

FAQSEO stands for search engine optimization, which is the practice of increasing the quality and quantity of traffic to your website through search engine results. We are skilled in SEO best practice, which are a set of tasks designed to help improve a website’s search engine ranking. Standard SEO best practices include researching keywords, indexing, on-site optimization and building backlinks to a site. Completing these tasks to a high standard will see a boost in your web traffic.

How often should I update my website? + -

FAQUnlike traditional static media, your website, and social media, can grow and change daily. We advise updating your website at least once per month, that could be a minor change to your main content or adding a new blog post. Updating your website is a crucial step in the development of your business and it’s brand. It’s a way to keep your content up to date, your customers informed on new products and services, and enhance your websites SEO value.

What are Keywords? + -

FAQKeywords are crucial because they are the linchpin between what people are searching for and the content you are providing to fill that need. Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” Using keywords to formulate a content strategy is a surefire way to assure both humans, and our bot friends at Google that you are serving up information they require.

What is a marketing funnel? + -

FAQThe marketing funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. By evaluating your funnels, you can potentially drive higher sales, more loyalty and stronger brand awareness.

Is email marketing still effective? + -

FAQYes! More than ever, yes. Email marketing is up to 40 times more effective than social media because it is not controlled and filtered in the same way, according to a study by McKinsey & Company. The same study also shows that the buying process happens three times faster than on social media. Among its advantages is the possibility of communicating through a more personal and personalized approach as well as utilizing automation tools that can see you interacting with your audience with preset functionality. Time saver, anyone?

What is a lead magnet? + -

FAQA lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, free consultation, video, etc. We use lead magnets to create sales leads and display these in the format of website pop-ups, forms and ads.

Why is social media important? + -

FAQThey say “Go where the people are” more than 3.8 billion people are active social media users. Based on this, I would say that it’s an excellent place to start. 78 % of small businesses use social media to attract new customers. Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers.

Marketing jargon, help!

Whether you currently use digital marketing for your online business or haven’t yet started a campaign, chances are you have some questions. On this page, we offer answers to some of the most frequently asked digital marketing questions to shed some light on these topics for you. We understand the marketing jargon can be overwhelming, we do our best to keep this at a minimum.

Have a question?

We hope these answers cleared up some of your questions about marketing, but if you’re still confused about a few points, feel free to contact us! Our dedicated team is more than happy to answer any questions you may have, as well as get you on your way to creating a successful Internet marketing strategy.