Learn how to generate leads using Google My Business, the free tools which allows you to manage how your business is seen on Google.
Google my Business is a FREE tool that allows you to manage how your business appears on Google. It’s Google’s online directory of local business, enabling search users to find you. As an easy and effective way to generate leads, there’s no reason not to take advantage of this tool regardless of your business!
Here’s how to set up Google My Business so that you can manage and optimise your visibility on Google and help your business grow.
First and foremost, you need to create your account. Google will take you through the steps, but we’ll break it down for you so you know what to expect.
To optimise your GMB listing, make sure you’ve filled out all the above sections as accurately as you can. GMB enables anyone to be able to suggest an edit. Still, by adding lots of detailed and relevant information, you provide people with all the details they need, which will discourage any adding or editing.
Accurate and complete information will also help customers to trust your business. So regularly check-in, responding to reviews and updating details where necessary.
Reviews are essentially social proof that influences peoples purchase decisions. The more good reviews you have, the higher your business profile will rank. Encourage customers to leave you a review, and don’t forget to respond to them!
Responding to a good review shows your appreciation of their support. It’ll make them feel valued, make the review stand out, and encourage others to leave positive reviews.
Respond to negative reviews too! Respond to these carefully to ensure you look professional and care about your customers experience with your business.
GMB provides valuable insights into the people checking out your listing, which can be helpful for understanding and refining your target audience. Insights will provide data such as how many people click on your website and where people are getting directions.
Use this information to better understand your target audience’s geographic demographic and what time people call so you know when peak calling hours are and are available to respond.
So, if you haven’t already, go set up Google My Business today! Click here to get started.
Any questions? Don’t hesitate to get in touch!
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More good stuff.